For several years, the Diet Coke brand has been collaborating globally with many of the world’s leading fashion designers – Jean Paul Gaultier, Karl Lagerfeld, Roberto Cavalli – to transform their distinctive glass bottle into coveted collectibles for fashion and Diet Coke lovers around the world. So to commemorate the 175th birthday of Canada’s most celebrated fashion retailer – Holt Renfrew – Diet Coke introduces a limited edition glass bottle designed in collaboration with the iconic retailer.
With each bottle wrapped in Holt Renfrew’s signature magenta with a grey and white striped neck, the design marries the styling of Holt Renfrew’s famous shopping bag with the distinctive, contour-shaped, Diet Coke glass bottle. Available in single serve ($1.75) or as a six-pack ($6.99) these 237ml limited edition bottles will be available for purchase exclusively in Holt Renfrew stores this September.
To celebrate this incredible birthday, Holt Renfrew will be hosting a public, outdoor celebration in Toronto at the Bloor St. location on the evening of September 6th. Be sure to stop by the Diet Coke lounge where you can refresh yourself and soak in all things fabulous. To make the festivities that much more extraordinary, the Holt Renfrew flagship store on Bloor will be installing a one-of-a-kind chandelier, crafted entirely of Diet Coke glass bottles!
If you can’t attend, follow on Facebook and Twitter (feel free to get in on the conversation using hashtag #Hotat175).