Where: The Junction Neighbourhood, Dundas St. West
When: November 14, 2020 – Jan. 31, 2021
Details: Discover Window Wonderland, The Junction’s first annual immersive urban art-walk, presented by MEDS Junction Pharmacy. The Window Wonderland exhibition will transform the Junction neighbourhood into an outdoor gallery that is interactive, engaging, and magical. The exhibition will feature local artists and animators who will paint ten storefront windows brought to life by Augmented Reality (AR) to create an impressive public art display. This will be the first activation of its kind in the City of Toronto.
Visitors can see the creations ‘come to life’ by downloading the Augle App and pointing their phone cameras at the large-scale artwork displayed on the windows of ten storefronts to engage with this exciting public art experience outdoors.
Window Wonderland visitors will become immersed in local art like never before. By downloading the Augle App and pointing their phone at the artwork displayed in each of the ten large-scale art installations, visitors will see the artwork transform and transport them to a digital world of wonder.
Here’s how it works:
-Local artists paint various scenes on windows along Dundas St. W., inspired by the shops and their owners
-Each scene is animated by local animators to align with the painted windows
-“Meet at the Pacific Wall Mural” and follow the flags to discover the ten interactive painted windows along Dundas St. W. in the Junction
-Using the Augle AR app, visitors point their phones at the art to see an entertaining series of digital animations bringing the window artworks to life!
Window Wonderland is a safe and family-friendly outdoor public art experience that everyone can enjoy, allowing for social distancing by following Ontario’s health and safety guidelines. The exhibition is the best way to get outdoors this winter to support our local artists and businesses so take a walk in Window Wonderland to experience all that the Junction offers, from coffee shops to art galleries and local small retailers.
More Info: torontojunction.ca @TorontoJunction