essie – Colour Obsessed

For the past 29 years essie has been making perfect nail colours for those on a quest for the perfect manicure. To achieve the best results, simply follow essie’s two minute rule:

Start with the right base coat for your nail type (Grow Faster, Feed Me, Grow Stronger or All-in-One). Wait two minutes and apply a coat of your chosen colour. After another two minutes apply a second coat. Two more minutes and finish with a custom top coat (Good to Go or No Chip Ahead).

Charming polish names include mademoiselle (nudes), ballet slippers (pinks), jamaica me crazy (roses), sexy divide (plums), fishnet stockings (reds) and little brown dress (neutrals).

Starting February 8, 2011 Shoppers Drug Mart will carry 54 “can’t live without” shades from the 256 hues available at salons, as well as the essie Care Line. All priced at $9.99 except the All-in-One top coat which will be $11.99.