A national survey recently conducted by Leger Marketing, on behalf of Lipton, reveals that 48% of Canadians find themselves in need of a beverage break between the hours of 2pm to 4pm due to fatigue, thirst or hunger. What Canadians don’t realize is that their favourite beverage may be costly to their health and pocketbooks – drinking one medium coffee with double cream and sugar each day for 21 days can add up to over 1500 calories, 3750(mg) of caffeine and can cost up to $60.
Samara Felesky-Hunt, a registered dietitian in Calgary, wants Canadians to break their bad afternoon beverage habits and start a healthy routine. “Research shows it takes 21 days to create a new habit – just by switching your afternoon beverage to a healthier choice can really make a big difference to your overall health and well being.”
Her recommendation … “Green tea is pretty amazing. It is loaded with flavanoids which are plant compounds that are naturally found in tea as well as fruits and vegetables. Research shows that a diet rich in flavanoids maybe associated with a reduced risk for cardio vascular disease. Another bonus is that green tea is 99.9% water. We know that healthy adults consume between 9 to 13 cups of fluid each day and green tea is an easy way to keep hydrated, especially during the spring and summer months.”
She challenges Canadians to visit the Lipton Goodness Calculator (www.liptontea.ca/goodness.php) to see how drinks like pop, juice and coffee stack up against green tea when it comes to flavanoids(mg), calories, caffeine(mg) and cost. “Green tea beats all the other beverages … this is a powerful motivating factor for Canadians to make that switch to drink green tea more often.”
With Lipton’s new lineup of flavours including the new Super Fruits which offer delicious and exotic flavours of bright fruit blends – consuming green tea has become an intoxicating ritual. Purchase your favourite blend at major grocery, drug and mass merchandise stores across Canada. Prices range from $2.99 to $3.49 for a box of 20 tea bags and $5.99 to $6.49 for the larger size of 72 servings.
