What: ProNamel toothpaste is the number one dentist recommended brand to help protect enamel from the effects of everyday acids. It has a low abrasion formulation that has been specially designed to help keep acid-softened enamel stronger and more resistant to the effects of everyday acids.
New ProNamel Multi-Action toothpaste helps strengthen tooth enamel, rebuild weak spots and protect teeth from the effects of Acid Wear.
About: Many of the foods and drinks associated with a modern diet, such as fruit, juices, soft drinks and wine, contain acids that temporarily soften tooth enamel. This weakened enamel can then be more easily worn away with brushing. As the tooth enamel becomes thinner, teeth can become visibly less white, weaker and can become sensitive. ProNamel helps reharden and remineralize acid-softened enamel, making it stronger and more resilient to future acid attacks.
Bonus: Available in four varieties, ProNamel not only protects against acid wear but also provides all the benefits of a regular toothpaste, including cavity protection, fresh breath, and plaque removal with brushing. Also suitable for people with sensitive teeth.
Pricing: MSRP $4.99 -$5.99 for 75mL and is available at retail outlets across Canada. For more info visit www.pronamel.ca