Axe White Label – Last Minute Grooming Gifts for Your Valentine


What: The new AXE White Label lineup includes a collection of refined, premium male grooming products designed to help him feel his finest.

About: The collection includes:

Dry Spray Antiperspirant – The first ever dry spray antiperspirant line from AXE — an entirely new way to stay dry. Applied to the underarms, this revolutionary product was specially designed to go on instantly dry with no visible residue, providing him with 48 hour protection. Suggested retail price/size: $5.99 (107g)

Antiperspirant Invisible Solid – Includes sweat protecting ingredient and a refreshing premium fragrance to keep him confidently fresh with 48 hour odour protection. Suggested retail price/size: $5.99 (76g)

Body Wash – Features 2-in-1 hair/body wash designed to leave him feeling immaculately clean. Suggested retail price/size: $5.99 (473ml)

Shampoo + Conditioner – Get impeccably clean and ready-to-style hair with new 2-in-1 shampoo/conditioner. Suggested retail price/size: $5.99 (355ml)

Bonus: The While Label collection consists of four scents; AXE Night, AXE Forest, AXE Island and AXE Air.

Where: Available in drug, mass and grocery stores nationwide. For more info visit