Second Cup Offers Up New Rewards Program & Innovative Mobile App

“Join. Earn. Enjoy.” It’s that easy to start filling your cup with a more rewarding coffee experience. Second Cup Ltd. just announced the national launch of Second Cup Coffee Co. Rewards – a free loyalty program with a mobile app designed to enhance its customers’ coffee experience by providing a simple and fast way to earn points, redeem rewards and be delighted by personalized offers and surprises.

The launch represents another milestone in the company’s brand revolution and commitment to delivering the ultimate coffee experience to Canadians. The Rewards program allows members to earn points for every dollar spent at Second Cup, providing exceptional value as reward levels are quickly reached.

To join Rewards, customers can simply download the FREE Second Cup Coffee Co. Rewards app from the App Store or Google Play, or pick up a card in café. Members can even use the app on their Apple Watch, making Second Cup Coffee Co. one of the first Canadian companies to debut an app for the new device. With this exciting introduction, Second Cup demonstrates its dedication to superior quality and innovation.

Rewards members earn 10 points for every dollar spent and will start earning points simply by signing up. To launch the Rewards program, those who join before May 20, will also enjoy a welcome offer of 500 points – redeemable for a FREE brewed coffee, espresso or tea beverage, of any size, made exactly to their liking. Special surprises along the way like a free beverage on their membership anniversary date and other personalized bonus offers, mean members can enjoy rewards even faster.

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