The summer holidays are supposed to be a time filled with laughter, play, sunshine and making new friends, but for the children who are regularly missing breakfast, summertime happiness may never be realized.
The recent Kellogg’s Breakfasts for Better Days Summer Hunger Survey, (The Kellogg’s Survey), polled Canadian parents from low to middle income families and found that one third of parents are challenged to provide breakfast, lunch, dinner or snacks for their kids during the summer holidays.
This time of year is especially difficult for struggling families, as 20% of parents rely on breakfast and other food programs at their child’s school during the school year to fill the meal gap. But after the bell, most programs close for the summer months.
The lack of food is depriving kids of the summer they deserve. In fact, 40% of parents who struggle to provide food during summer break reported they avoid having their children’s friends over in order to focus on feeding their family. Other important childhood activities like sports and community events are also being missed, with 34% of parents opting out of the fun to pay for food instead.
To minimize the impact of child hunger this summer, Kellogg Canada and Food Banks Canada are partnering on After The Bell – a program working to close the summer meal gap in Canada. Through the distribution of over 55,000 nutritious meals, kids can have the summer they deserve.
Join the conversation and help children have the summer break they deserve by sharing the Summer Hunger Infographic or Animated Infographic using the hashtag #FeedingBetterDays
Learn more about the power of breakfast and Kellogg’s Breakfasts for Better Days initiative by visiting www.kelloggs.ca.