What: New Magnum Gold?!™ is unlike anything Canadians have seen before. Magnum®, the world’s #1 ice cream brand, celebrated for its real Belgian chocolate and super premium ice cream, has launched a new gold bar – the first ever ice cream bar covered in gold.
About: Silky vanilla bean ice cream swirled with sea salt caramel covered in a golden coating made with Belgian Milk Chocolate.
Facts: Launched in 1989, Magnum was the first hand held ice cream developed as a premium adult offering, and the attention to detail doesn’t stop with the ingredients. The distinctive “M” monogram embossed on the luxurious Belgian chocolate coated ice cream bar confirms you’re enjoying a timeless indulgence.
Where: Magnum Gold?! is available at grocery, drug and mass retailers at a SRP of $6.99 for a box of three. For more info on the full Magnum lineup of ice cream visit: www.magnumicecream.com