Over the last four decades, BIC has lit up our lives! Since 1973, BIC Pocket Lighters have been an iconic part of living in the moment, and to commemorate the 40th anniversary, the company is celebrating the milestone with the launch of a new website for Canadians at www.flickyourbic.ca and the “BIC Flicktacular(tm) Contest” where Canadians can submit an original design for a BIC Pocket Lighter wrap. The celebration is certain to fire up Canadians’ creativity and spark a lot of memories.
Designs can be submitted online at the BIC contest microsite between Dec. 6, 2013 – Feb. 7, 2014 and the public can vote to “pick their BIC” from Feb. 19 – March 13, 2014. Each person can enter one vote per day and two vote entrants will be chosen to win $1,000 prize each. Then in late March, 40 design finalists will be revealed, out of which eight design winners will be chosen mid April. Each of the eight winning designers will receive a $1,000 prize.
BIC is the number one pocket lighter brand in Canada and a leader in safety and reliability standards, the two most important features influencing purchase decisions among consumers. And they’re not just for pockets anymore. A recent survey reveals that of those Canadians who buy lighters, an astounding 64% keep them in the house; one third (33%) keep them in their pocket; and 22% keep them in their purse. Another 14% of respondents keep a lighter in their First Aid/Emergency Kit, which is equal to the number of people who keep a lighter in their office desk drawer.
BIC Pocket Lighters offer a number of options to meet the needs of Canadians. The BIC Maxi Lighter offers consumers two times the lights compared to the next leading full-size brand. Other popular BIC Lighter choices include the Mini Classic; Minitronic, with its thumb friendly design; and the Slim BIC Lighter. You can find BIC(r) Pocket Lighters at your local convenience store or retailer and retail prices begin around $2 depending on purchase location.