Kiehl’s Since 1851, 14-time Grammy Award winning artist Alicia Keys and Keep a Child Alive, the organization Keys co-founded in 2003, are partnering to bring dignified treatment, care and support to children and families affected by HIV.
Beginning in January 2014, Kiehl’s will begin selling a limited edition of their Midnight Recovery Concentrate with 100% of the net profits, up to $200,000, benefiting Keep a Child Alive. The special edition designed bottle includes an important call to action from Alicia Keys to, “Join our movement,” echoing her continued drive to encourage everyone to use their voice for change and make a difference in the fight against AIDS.
72% of children who need HIV treatment are not receiving it. By purchasing the limited edition Kiehl’s Midnight Recovery Concentrate, the public can join the movement and help get HIV treatment and loving care to children who need it most. Buying one bottle of Midnight Recovery Concentrate helps to provide one month of HIV care, medicines, and love to a child living with HIV.
Beyond treatment, there are many critical aspects of this HIV care: transportation to clinics; healthy meals that often are the primary meal of the day; fun activities for children to help them live positively and deal with the challenges of life with HIV; essential skills training for women so they can financially support their children going forward.
“Keep a Child Alive is working towards a world where everyone can lead fulfilling lives, regardless of their HIV status,” shares Alicia Keys. “Supportive partners like Kiehl’s are part of our extended family. They share our passion for bringing dignified treatment, care and support to children and families affected by HIV. Every action, big or small can make a difference and take us one step closer in making health care a human right.”