TRESemmé has just launched a brand new line of hair products along with some interesting stats on Canadian women’s hair woes and habits. The TRESemmé 2014 Hair Woes and Habits Survey showed that 66% of Canadian women (ages 18-34) would like hair to be more manageable and 43% would like smoother locks.
The new TRESemmé 7 Day Keratin Smooth System helps women emerge victorious in the battle for smooth hair – without an expensive trip to the salon. Comprised of a non-damaging formula, the range features three products that work together for frizz-resistant hair that lasts through washes: shampoo, conditioner and a heat activated treatment.
The 7 Day Keratin Smooth Shampoo with keratin and lower sulfates features pearlized formula that provides a rich and creamy lather while gently cleansing hair. Suggested retail price/size: $5.99 (266mL)
The 7 Day Keratin Smooth Conditioner with keratin and Thermal Technology features a creamy texture that spreads easily in hair to provide moisture enhanced smoothing and helps with hair detangling. Suggested retail price/size: $5.99 (266mL)
The 7 Day Keratin Smooth Heat Activated Treatment with keratin and Thermal Technology is applied to hair before blow drying. The heat of a flat iron works with the innovative technology by bonding it to the hair cuticle to provide seven days of smooth, frizz-resistant hair that lasts through washes. Suggested retail price/size: $7.99 (88mL)
Available at mass, drug and grocery stores nationwide.