Kellogg’s Breakfast for Better Days

A recent survey of current Canadian high school students conducted by Kellogg’s on hunger reveals eating breakfast has a big impact on academic success. For example, did you know that 1 out of 5 Canadian students go to school on a empty stomach?

In fact, the recent Kellogg’s Breakfast for Better Days #FeedingBetterDays Survey found that 32% have been distracted by hunger during an important test or exam. And an astonishing 79% say they are tired or have less energy, are less focused or feel nauseous when they don’t eat breakfast in the morning.

The impact of missing breakfast on student success is tangible, and with poor academic performance cited as a leading reason teens drop out, the need for a solution is immediate. Across Canada, one in five students admits to having considered dropping out.

Not eating breakfast also deeply affects high school students outside of the classroom – both physically and emotionally. Many report feeling stressed or anxious when they don’t eat breakfast, and nearly one in five say they are stressed or quick to anger when they don’t eat breakfast before school. When you consider that 60% of all learning happens before lunch, these figures take on even greater relevance.

Breakfast Leads to Better Days
Kellogg Canada, through its Breakfasts for Better Days initiative, is helping to make a difference, with a donation of $100,000 to Breakfast Club of Canada to fund new high school breakfast clubs, support existing high school clubs and help teens from coast-to-coast achieve their full potential.

This donation is in addition to the more than $3 million dollars and 27 million servings of cereal and snacks Kellogg Canada has provided to breakfast clubs and food banks over the past 10 years. Through Kellogg Canada’s partnership with Breakfast Club of Canada, the company has helped feed more than 167,000 kids in almost 1,500 breakfast clubs across the country.

Breakfast clubs have proven to be a valuable resource to students. The Kellogg’s Survey confirmed that more than one-third of high school students with a breakfast club in their school use it at least once every couple of weeks. Sadly, almost three-quarters of high school students surveyed said they either don’t have a breakfast club in their school or they don’t know if there is one in their school. Yet, one out of five of these students say they would make use of a breakfast club, if it was available.

Join the conversation to help students achieve their potential by sharing the #FeedingBetterDays infographic, and learn more about the power of breakfast and Kellogg’s Breakfasts for Better Days initiative by visiting