Help Canadian Children in Need This Holiday Season with Kellogg’s Rice Krispies

As the holidays approach, it’s time to take part in a beloved family tradition – holiday Rice Krispies treat-making, of course! This easy, no-bake treat brings families together and creates powerful memories in the process. And now, this classic holiday ritual is even more meaningful through the Treats For Toys program, that helps children in need while bringing families together in the kitchen.

Canadians can help children in need with three simple steps:

1. Make: Choose a favourite Kellogg’s Rice Krispies cereal variety, like the festive multi-coloured Limited Edition Holiday Rice Krispies cereal, Rice Krispies Brown Rice Gluten-Free cereal, or even Rice Krispies with Vanilla Flavour for a bit of sweetness. Then, using the Kellogg’s Rice Krispies treats original recipe as the base to get started, create a toy-shaped treat using the recipes available on or get creative and design something new!

2. Share: Take a picture of the treat and upload the photo to Photos can also be shared on Twitter, Facebook, Pinterest or Instagram using #TreatsForToys.

3. Give: For every photo received on the website or shared on social media before December 21, 2016, Kellogg’s Rice Krispies will donate $20† to The Salvation Army to buy a real toy for a child.

To learn more about the Kellogg’s Rice Krispies Treats for Toys program, check out this fun 30 second video:

For more info visit