Help Support Bartenders and the Hospitality Industry: #NegroniWeek2020

Courtesy of Campari Canada.

Where: Canada and Other Countries
When: September 14 –20, 2020
Cost: You too can donate at

Details: Campari, Italy’s iconic red apéritif, and Imbibe Magazine continue to partner together for the 8th year running to lead the charge on Negroni Week, an international charity initiative which celebrates the over 100-year-old Negroni Cocktail.

Each year, bartenders join forces to raise money for charity during Negroni Week, but this year we’re giving back to them. With the pandemic’s  global spread resulting in bar and restaurant closures, hospitality worker layoffs and  countries implementing  different guidelines for reopening, Negroni Week has shifted focus, supporting the industry that has made such a difference through this initiative over the years and that so far has raised almost $3 million dollars in charitable donations in over 70 countries.

Charitable efforts this year will be concentrated on raising funds to support the industry directly, with donations going to hospitality charities via the Negroni Week Website. Donors can choose to support international charities, or give back closer to home with the Canadian Bartenders Benevolent Fund, a national charity born in response to the pandemic that provides funding to bartenders who have fallen under serious financial hardship. Donations kicked off September 1st and are encouraged throughout the whole month.

Canadians will also be supporting the industry when purchasing a bottle of Campari or sharing their Negroni experience on social media. Campari Group will be donating $1 to the Bartender Benevolent Fund for every bottle purchased in British Columbia, Alberta, Saskatchewan (Sobey’s and Willow Park), Manitoba, Ontario, Quebec and Nova Scotia. As well, they will be donating $1 for every original Negroni photo posted on Instagram with the hashtag #NegroniWeekCA2020.

Across Canada and throughout Negroni Week all events will be live digitally, in both English and French. Canadians can participate in live Zoom sessions and learn about the art of aperitivos with celebrity chef Rob Gentile, Top Chef Canada judge Mijune Pak and Bar George’s Executive Chef, Kevin Ramasawmy all while learning how to craft the perfect classic Negroni and Negroni riffs from Canada’s top bartenders.

Bartenders and bar owners can also take part with a session crafted specifically for the industry hosted by the number one ranked World’s Best Bar, Dante NYC, which will kick off the week on September 14.

More Info: And follow #NegroniWeek #Negroni #Campari #Imbibe #NegroniWeekCA2020 on @Campari_Canada on Twitter and @CampariCanada on Instagram and Facebook.